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TikTok is introducing a updated setting that enables them to lessen the quantity of AI-created content appearing in their feeds. This step comes as the company announced that it presently contains over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a full-scale release. This advancement comes amid a increase in AI-generated material, fueled by emerging content generation software.

AI Content on Other Platforms

Studies have shown that almost 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this material is considered “AI slop”, a label for substandard, mass-produced content that is often nonsensical or dreamlike.

Our research shows that numerous viewers appreciate content made with AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the power to see more or less of that, depending on their own preferences,” commented a platform representative.

Volume and Proportions

The service disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Overall, more than 100 million pieces of content are uploaded to the app each day, making AI content a limited part of its complete catalog.

User Control Features

Viewers will be able to reduce or increase the amount of AI content they view by opening the topic control setting in the platform and picking the AI content topic. Additional categories that are already be modified under the tool cover politics, style, beauty, and movement.

AI Disclosure Rules

Its rules require content makers to identify convincing AI-made content, and it forbids dangerous deepfakes of celebrities or crisis events. Any believable AI video that is not labeled can be taken down under its terms of service.

In addition, the service will from now on add an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This action is designed to deter users from trying to evade the tagging system.

AI Literacy Programs

TikTok is additionally introducing a $2m educational fund for professionals and institutions to create educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to training coding and technology.

Moderation Strategy

TikTok has defended its moderation strategy, amid discussion over plans to cut jobs for a large number of safety staff in Britain. It is planning to reduce 439 jobs in its content moderation division in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.

A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by people. The company reported a notable drop in explicit and harmful content handled by safety staff over the previous year due to intervention by its automated systems.

“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”